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instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6114<\/a><\/p>\n 2013 was a year media com\u00adpa\u00adnies were hap\u00adpy to have behind them. Fit\u00adful at best, most saw their rev\u00adenues stall or decline. It was par\u00adtic\u00adu\u00adlar\u00adly so with Seat\u00adtle media; by year end, ad spend\u00ading was off 5.8% from 2012 with the most sig\u00adnif\u00adi\u00adcant loss\u00ades in, of all media, local spot television. Kan\u00adtar-mea\u00adsured* major media in Seat\u00adtle saw a Q1<\/span> spend uptick of 3.9% year-over-year, boost\u00aded in no small part by the Sea\u00adhawks run to the Super Bowl. While behind nation\u00adal trends, no hand wring\u00ading is nec\u00ades\u00adsary quite yet; Seattle\u2019s econ\u00ado\u00admy fared bet\u00adter than the nation\u2019s dur\u00ading the reces\u00adsion and there\u00adfore doesn\u2019t have as far to climb back. But the market\u2019s still miss\u00ading more than 30% from pre-reces\u00adsion Q1<\/span> fig\u00adures, with only a frac\u00adtion of that migrat\u00ading to new\u00ader dig\u00adi\u00adtal media, so you can see why the par\u00adty hats remain in storage.<\/p>\n Despite the clan\u00adgor of the death knell in the indus\u00adtry press, online dis\u00adplay adver\u00adtis\u00ading remains strong in the mar\u00adket. In fact, accord\u00ading to Bor\u00adrell and Asso\u00adciates, invest\u00adment in dis\u00adplay online here out\u00adpaces the nation by more than 10 per\u00adcent\u00adage points. No sur\u00adprise then that Seat\u00adtle dis\u00adplay ad spend\u00ading on media web\u00adsites for the first quar\u00adter soared 55%, hit\u00adting a record high for a first quar\u00adter. Still a small piece of the total media pie, that fol\u00adlows a 63% growth pace set for the full year 2013. Kan\u00adtar attrib\u00adut\u00ades much of the dig\u00adi\u00adtal gains to increas\u00ades in Insur\u00adance and Real Estate advertising. After a lack\u00adlus\u00adter 2013, Seat\u00adtle broad\u00adcast TV<\/span> also out\u00adpaced the nation\u00adal gains with a 12.8% lift, dri\u00adven most\u00adly by Life and Med\u00adical Insur\u00adance, Tele\u00adcom, and Cable and Satel\u00adlite Provider adver\u00adtis\u00ading. With the excep\u00adtion of a few strong per\u00adform\u00aders, oth\u00ader media were off pace YOY<\/span>. Local radio bucked the 4.7% nation\u00adal slide, declin\u00ading only 1.7%, and Out\u00addoor, which was up nation\u00adal\u00adly, was off 3.8%. Local mag\u00ada\u00adzines and week\u00adly news\u00adpa\u00adpers took the biggest hit, with spend\u00ading down 20.4% and 17.5% respec\u00adtive\u00adly. The Seat\u00adtle Times was up 3.7% but loss\u00ades at the oth\u00ader region\u00adal dai\u00adly news\u00adpa\u00adpers result\u00aded in a com\u00adbined decline of 4.2% for the quarter.<\/p>\n As not\u00aded, Kan\u00adtar Media Intel\u00adli\u00adgence mea\u00adsures ad spend in the major media com\u00adpa\u00adnies in the mar\u00adket and the dis\u00adplay adver\u00adtis\u00ading on their web\u00adsites. This includes sev\u00aden broad\u00adcast TV<\/span> sta\u00adtions, three dai\u00adly news\u00adpa\u00adpers, 20 week\u00adly news\u00adpa\u00adpers, 26 radio sta\u00adtions, four local mag\u00ada\u00adzines, the dis\u00adplay adver\u00adtis\u00ading of 30 media web\u00adsites and local out-of-home media. Local cable TV<\/span> is not mea\u00adsured by Kan\u00adtar due to dig\u00adi\u00adtal frag\u00admen\u00adta\u00adtion \u2014 with more than 20 zone options \u2014 and the dif\u00adfi\u00adcul\u00adty in obtain\u00ading accu\u00adrate data. Nei\u00adther is cin\u00ade\u00adma, direct mail, direc\u00adto\u00adries or tele\u00admar\u00adket\u00ading, which col\u00adlec\u00adtive\u00adly account for less than 20% of total ad spend. Also miss\u00ading is social-media ad spend\u00ading. Social, once the source of tra\u00addi\u00adtion\u00adal media and web\u00adsite adver\u00adtis\u00ading loss\u00ades, is see\u00ading some defec\u00adtion of its own from mar\u00adketers who used it as a sales-gen\u00ader\u00adat\u00ading medi\u00adum. Recent stud\u00adies by Gallup and Nielsen<\/a> have found a sig\u00adnif\u00adi\u00adcant major\u00adi\u00adty of peo\u00adple say\u00ading that social-media plat\u00adforms like Face\u00adbook and Twit\u00adter have lit\u00adtle influ\u00adence on pur\u00adchas\u00ading decisions. Dai\u00adly news\u00adpa\u00adpers and their online prop\u00ader\u00adties gar\u00adnered 27% of ad spend and The Seat\u00adtle Times remains the over\u00adall media leader for total ad-dol\u00adlar invest\u00adment, pulling in 83% of the spend for the three mea\u00adsured metro dailies, and 22% of mea\u00adsured ad spend overall.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Will the media invest\u00adment uptick hold? So far, Q2<\/span> appears to be trend\u00ading up year-over-year but many chal\u00adlenges remain as mar\u00adketers con\u00adtin\u00adue to exper\u00adi\u00adment in an effort to influ\u00adence the bot\u00adtom line. Healthy again or not, indi\u00adca\u00adtions are that media life will be any\u00adthing but busi\u00adness as usual. \u2666 \u2666 \u2666 \u2666 \u2666 \u2666<\/span><\/p>\n We are eager to pro\u00advide you with the knowl\u00adedge and tools you need to nav\u00adi\u00adgate the Seat\u00adtle media mar\u00adket. If you have any ques\u00adtions, we encour\u00adage you to reach out; we\u2019ve got answers! Con\u00adtact us at seattlemediamaven@seattletimes.com<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" 2013 was a year media com\u00adpa\u00adnies were hap\u00adpy to have behind them. Fit\u00adful at best, most saw their rev\u00adenues stall or decline. It was par\u00adtic\u00adu\u00adlar\u00adly so with Seat\u00adtle media; by year end, ad spend\u00ading was off 5.8% from 2012 with the most sig\u00adnif\u00adi\u00adcant loss\u00ades in, of all media, local spot tele\u00advi\u00adsion. One could almost hear\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9,11,4,336,7,12,6,245,15,8,10],"tags":[349,386,371,388,389,257,378,380,387,370,383,377,379,372,366,375,376,382,374,72,432,130,115,381,384,385,373],"class_list":["post-959","post","type-post","status-publish","format-standard","hentry","category-internet","category-magazines","category-media","category-media-planning-and-buying","category-newspapers","category-outdoor","category-radio","category-seattle-economy","category-social-media","category-tv","category-weeklies","tag-advertising-spend","tag-bonneville","tag-borrell-and-associates","tag-cbs-seattle","tag-clear-channel","tag-entercom","tag-gallup","tag-gannett","tag-hubbard","tag-kantar-media-intelligence","tag-kiro","tag-magazines-2","tag-media-share","tag-newspapers-2","tag-nielsen","tag-online","tag-outdoor-2","tag-q13","tag-radio-2","tag-seattle","tag-seattle-economy","tag-seattle-media","tag-seattle-times","tag-sinclair","tag-sound-publishing","tag-tacoma-news-tribune","tag-television"],"jetpack_publicize_connections":[],"yoast_head":"\n
\nOne could almost hear the col\u00adlec\u00adtive sigh when 2014 Q1<\/span> nation\u00adal num\u00adbers were released by Kan\u00adtar Media Intel\u00adli\u00adgence; U.S. ad spend\u00ading was up a note\u00adwor\u00adthy 5.7%, reflect\u00ading a strong quar\u00adter for sports adver\u00adtis\u00ading, ear\u00adly elec\u00adtion dol\u00adlars and a jump in TV<\/span> ad pric\u00ading. Even if you remove the boost to (most\u00adly) tele\u00advi\u00adsion from the Sochi Win\u00adter Olympics, and the accel\u00ader\u00adat\u00ading pace of dig\u00adi\u00adtal spend\u00ading fueled by mobile and video, the nation\u00adal results are in the pos\u00adi\u00adtive col\u00adumn. Still, no one is jump\u00ading on the rosy media-future band\u00adwag\u00adon just yet; most feel the U.S. econ\u00ado\u00admy still is on a slow recov\u00adery path that will con\u00adtin\u00adue through the remain\u00adder of the year.<\/p>\nWhat\u2019s Up In Seattle?<\/h2>\n
Seattle Online Display Advertising Spend
\nContinues at Record Pace<\/h3>\n
\nWhile ad-net\u00adwork, search, social, mobile and video spend are not includ\u00aded in these fig\u00adures, the con\u00adsid\u00ader\u00adable inter\u00adest and invest\u00adment in those chan\u00adnels, espe\u00adcial\u00adly the last two as not\u00aded in our recent post, <\/a>cer\u00adtain\u00adly will add fuel to the dig\u00adi\u00adtal pace this year. (insert device graph\u00adic) With desk- and lap\u00adtop com\u00adput\u00ader pen\u00ade\u00adtra\u00adtion at near sat\u00adu\u00adra\u00adtion in the mar\u00adket, and smart\u00adphone and tablet own\u00ader\u00adship head\u00aded in the same direc\u00adtion, dig\u00adi\u00adtal obvi\u00adous\u00adly has made the full migra\u00adtion from \u201cnew\u201d media for the tech\u00adno\u00adlog\u00adi\u00adcal\u00adly savvy to a main\u00adstream \u201ctra\u00addi\u00adtion\u00adal\u201d media chan\u00adnel and lifestyle choice.<\/p>\nTV<\/span> Still Tops<\/h3>\n
The Seattle Media Pie<\/h2>\n
\nTra\u00addi\u00adtion\u00adal adver\u00adtis\u00ading plat\u00adforms (includ\u00ading dig\u00adi\u00adtal dis\u00adplay), there\u00adfore, remain the pri\u00adma\u00adry work\u00adhors\u00ades for the deliv\u00adery of mar\u00adket\u00ading mes\u00adsages thanks to their abil\u00adi\u00adty to reach the mass\u00ades and influ\u00adence pos\u00adi\u00adtive busi\u00adness out\u00adcomes. Even with the mul\u00adti\u00adtude and ever-chang\u00ading land\u00adscape of media place\u00adment options, in Seat\u00adtle, tele\u00advi\u00adsion, dai\u00adly news\u00adpa\u00adpers and radio com\u00adpa\u00adnies and their web\u00adsites attract the lion\u2019s share of mea\u00adsured ad dollars.<\/p>\nThe Seattle Times Dominates<\/h3>\n
\nWhat do you think? Are Q1<\/span> results a healthy bump or are you ready to declare that the media econ\u00ado\u00admy is well again?<\/p>\n
\n * Kan\u00adtar Media Intel\u00adli\u00adgence mea\u00adsures the major media prop\u00ader\u00adties in the greater Seat\u00adtle mar\u00adket that account for the bulk of ad spend\u00ading and pro\u00advides total-spend\u00ading esti\u00admates based on media rate cards with adjust\u00adments for mar\u00adket fac\u00adtors. All data should there\u00adfore be used directionally.<\/em><\/address>\n