Seattle market #1 for Documentary viewing and #2 for Science-Fiction<\/h2>\n![\"Seattle](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/11\/Foil-hats-watching-TV.jpg?resize=342%2C272\")
<\/a>Seat\u00adtle ranks #2 for Sci-fi TV<\/span> pro\u00adgram\u00adming viewership<\/p><\/div>\nIf you are what you con\u00adsume, then Seattle\u2019s TV<\/span> view\u00ading habits are total\u00adly in sync with its rep\u00adu\u00adta\u00adtion as a well-edu\u00adcat\u00aded and high-tech mecca.<\/p>\nAccord\u00ading to the most recent Nielsen Scar\u00adbor\u00adough Research Study, Seat\u00adtle-Taco\u00adma ranks first among the top 15 mar\u00adkets in the nation for propen\u00adsi\u00adty to typ\u00adi\u00adcal\u00adly watch Doc\u00adu\u00admen\u00adtaries<\/strong> and sec\u00adond for view\u00ading Sci-fi<\/strong> pro\u00adgram\u00adming. It also ranks in the top 10 for ten\u00adden\u00adcy to seek out Mystery\/Suspense\/Crime<\/strong> shows (3rd<\/sup>), Dra\u00admas <\/strong>(4th<\/sup>), Sports <\/strong>(5th<\/sup>), Real\u00adi\u00adty-Tal\u00adent <\/strong>shows (7th<\/sup>), Real\u00adi\u00adty-Adven\u00adture<\/strong> shows (8th<\/sup>) and Come\u00addies <\/strong>(8th<\/sup>).<\/strong><\/p>\nWe are what we watch<\/h3>\n
Our view\u00ading and con\u00adtent pref\u00ader\u00adences are a telling dif\u00adfer\u00aden\u00adtia\u00adtor when com\u00adpared to oth\u00ader mar\u00adkets. With\u00adin the Seat\u00adtle-Taco\u00adma mar\u00adket, doc\u00adu\u00admen\u00adtaries only rank 3rd<\/sup> among total view\u00aders who typ\u00adi\u00adcal\u00adly seek out pro\u00adgram\u00adming, and Sci\u00adence Fic\u00adtion ranks 8th<\/sup>. The nation\u00adal rank\u00ading is based on the per\u00adcent\u00adage of the mar\u00adket that typ\u00adi\u00adcal\u00adly views this pro\u00adgram\u00adming, and we sim\u00adply like these for\u00admats more.
\nDoc\u00adu\u00admen\u00adtaries seems a no-brain\u00ader for this lib\u00ader\u00adal and high\u00adly edu\u00adcat\u00aded core mar\u00adket. The cor\u00adre\u00adla\u00adtion of sci-fi fan\u00addom with our techie pop\u00adu\u00adla\u00adtion also should be of no sur\u00adprise, as there is more than enough anec\u00addo\u00adtal evi\u00addence out there to sup\u00adport that techies rank very high among the legions of Trekkies, not to men\u00adtion that techie extra\u00ador\u00addi\u00adnaire, Paul Allen, ded\u00adi\u00adcat\u00aded an entire sec\u00adtion of the Expe\u00adri\u00adence Music Project Muse\u00adum to the \u201cInfi\u00adnite Worlds of Sci\u00adence Fic\u00adtion<\/a>\u201d (and anoth\u00ader sec\u00adtion to the first ever Hel\u00adlo Kit\u00adty<\/a> Exhib\u00adit, but we\u2019ll save that for anoth\u00ader time). The annu\u00adal throng of 80,000+ cos\u00adplay\u00aders who attend the (soon-to-be) four-day Emer\u00adald City Comic\u00adCon <\/a>\u2013 fea\u00adtur\u00ading every\u00adthing from super\u00adheroes and space adven\u00adtur\u00aders to steam\u00adpunk devo\u00adtees \u2013 add an equal\u00adly inter\u00adest\u00ading dimen\u00adsion to these results. It also may help explain the market\u2019s high rank\u00ading for Mystery\/Suspense\/Crime show viewing.<\/p>\n![\"Demographic](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/12\/Seattle-Tacoma-TV-Program-Viewing-Rank-1.png?resize=405%2C569\")
<\/a>Define and capture Seattle\u2019s elusive audiences<\/h3>\nAs you know, con\u00adtent is a key dri\u00adver in reach\u00ading and engag\u00ading near\u00adly every\u00adone<\/em> these days. What they typ\u00adi\u00adcal\u00adly watch is yet anoth\u00ader clue as to what to pro\u00advide as a mar\u00adketer (regard\u00adless of plat\u00adform) and where to place media and pro\u00admo\u00adtion\u00adal dol\u00adlars if you want to get their atten\u00adtion. What\u2019s more, explor\u00ading these chan\u00adnels can open doors to cap\u00adtur\u00ading oth\u00ader\u00adwise elu\u00adsive tar\u00adget prospects in new and cre\u00adative ways.<\/p>\nEqual\u00adly telling and, depend\u00ading on your per\u00adspec\u00adtive, a point of pride, is the market\u2019s cel\u00adlar posi\u00adtion in nine of the 23 pro\u00adgram\u00adming for\u00admats. West\u00adern Wash\u00ading\u00adton adults are far less like\u00adly to typ\u00adi\u00adcal\u00adly get their news and infor\u00adma\u00adtion from tele\u00advi\u00adsion news or talk shows, they appar\u00adent\u00adly pre\u00adfer their music live, their games inter\u00adac\u00adtive, and they steer away from the por\u00adtray\u00adal of life\u2019s under\u00adbel\u00adly that makes up court TV<\/span> and day\u00adtime soap operas. Final\u00adly, giv\u00aden the geek\u00adi\u00adness of the mar\u00adket, dat\u00ading is daunt\u00ading enough with\u00adout sub\u00adject\u00ading one\u00adself to the \u201creal\u00adi\u00adty\u201d of it all. Not point\u00ading any fin\u00adgers, but Atlanta and Mia\u00admi \u2013 really?<\/p>\nCould it be that urban\u00adic\u00adi\u00adty skews the results? After all, top East coast mar\u00adkets gen\u00ader\u00adal\u00adly are more com\u00adpact than those in the West and the Seat\u00adtle-Taco\u00adma DMA<\/span> com\u00adpris\u00ades near\u00adly all of West\u00adern Wash\u00ading\u00adton. The answer is, not real\u00adly. The Seat\u00adtle-Belle\u00advue-Everett Met\u00adro\u00adpol\u00adi\u00adtan Divi\u00adsion (King and Sno\u00adhomish coun\u00adties), which accounts for near\u00adly 60% of the adult pop\u00adu\u00adla\u00adtion and TV<\/span> view\u00aders in West\u00adern Wash\u00ading\u00adton, gen\u00ader\u00adal\u00adly mir\u00adrors the DMA<\/span> with one excep\u00adtion: While the Seat\u00adtle-Taco\u00adma DMA<\/span> ranks 15th<\/sup> among the top 15 mar\u00adkets for typ\u00adi\u00adcal\u00adly watch\u00ading late night talk shows (only 13% do), those at the local lev\u00adel are 21% more like\u00adly than the rest of the mar\u00adket to view this pro\u00adgram\u00adming and account for sev\u00aden in 10 of those viewers.<\/p>\nDoes age impact Seattle\u2019s TV<\/span> programming choices?<\/h3>\nInter\u00adest\u00ading\u00adly, the per\u00adcent\u00adage of adults who typ\u00adi\u00adcal\u00adly seek out spe\u00adcif\u00adic TV<\/span> pro\u00adgram\u00adming is fair\u00adly uni\u00adform across all age cohorts, with approx\u00adi\u00admate\u00adly 95% doing so. With only a cou\u00adple excep\u00adtions, there also isn\u2019t a lot of vari\u00adance between the top five pro\u00adgram\u00adming for\u00admats by age group, with Movies, Come\u00addies, Sports, Doc\u00adu\u00admen\u00adtaries, and Dra\u00admas top\u00adping the list in a total-view\u00ader rank\u00ading. Not sur\u00adpris\u00ading\u00adly, dif\u00adfer\u00adences do sur\u00adface when age cohorts are indexed against the total mar\u00adket adults. For the unini\u00adti\u00adat\u00aded, the index is a mea\u00adsure\u00adment of a group\u2019s propen\u00adsi\u00adty to dis\u00adplay a par\u00adtic\u00adu\u00adlar behav\u00adior. A score of 100 indi\u00adcates \u201caver\u00adage\u201d propen\u00adsi\u00adty, in this case, to have an affin\u00adi\u00adty for a par\u00adtic\u00adu\u00adlar type of pro\u00adgram\u00adming. Sta\u00adtis\u00adti\u00adcal\u00adly, dif\u00adfer\u00adences are sig\u00adnif\u00adi\u00adcant (read: action\u00adable) when the index is 120 or high\u00ader (it\u2019s a defin\u00ading trait) or 80 and low\u00ader (extreme aver\u00adsion). To illus\u00adtrate, Mil\u00adlen\u00adni\u00adals are 73% more like\u00adly to typ\u00adi\u00adcal\u00adly seek out Music Video pro\u00adgram\u00adming (index 173), and 53% less like\u00adly to seek out Local Evening News (index 47) when com\u00adpared to total mar\u00adket adults.<\/p>\n![\"How](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/12\/Program-affinities-by-age-cohort.png?resize=727%2C297\")
<\/a>For the most part, favored pro\u00adgram\u00adming, as well as aver\u00adsions, tend to fit with life stages: kids pro\u00adgram\u00adming tops the list among those of child-rear\u00ading ages and is the bot\u00adtom for those who aren\u2019t. No sur\u00adprise, the market\u2019s amaze\u00adment with the super\u00adnat\u00adur\u00adal does not extend to reli\u00adgion. Its rank\u00ading as the third least <\/em>reli\u00adgious in the nation<\/a> (behind #1 Port\u00adland and #2 Tam\u00adpa), seems to hold true in view\u00ading pref\u00ader\u00adences\u2026 at least until one gets old enough to begin pon\u00adder\u00ading life\u2019s end!<\/p>\nThe table below focus\u00ades on the pro\u00adgram\u00adming choic\u00ades the mar\u00adket grav\u00adi\u00adtates toward more than oth\u00ader mar\u00adkets and breaks out the demo\u00adgraph\u00adic pro\u00adfiles at the piv\u00adotal King and Sno\u00adhomish coun\u00adties met\u00adro\u00adpol\u00adi\u00adtan mar\u00adket level.<\/p>\n
![\"Demographic](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/12\/TV-Program-Type-demo-profiles.png?resize=719%2C742\")
<\/a>You will note that Sci\u00adence Fic\u00adtion<\/strong> afi\u00adciona\u00addos are pre\u00addom\u00adi\u00adnant\u00adly male, younger and bet\u00adter edu\u00adcat\u00aded than the gen\u00ader\u00adal mar\u00adket and have plen\u00adty of dis\u00adcre\u00adtionary income. Sports<\/strong> enthu\u00adsi\u00adasts also are male, a bit old\u00ader and upscale home\u00adown\u00aders. You\u2019ll find pre\u00addom\u00adi\u00adnant\u00adly female audi\u00adences watch Real\u00adi\u00adty \u2013 Tal\u00adent<\/strong> shows. They are upscale and show the high\u00adest per\u00adcent\u00adage of the pro\u00adfiled for\u00admats to work in white-col\u00adlar jobs and have chil\u00addren in the house\u00adhold \u2013 a marketer\u2019s dream! Also upscale, fam\u00adi\u00adly-ori\u00adent\u00aded and attract\u00ading both gen\u00adders are Real\u00adi\u00adty \u2013 Adven\u00adture<\/strong> shows. Dra\u00admas<\/strong> attracts the high\u00adest per\u00adcent\u00adage of col\u00adlege grad\u00adu\u00adates and, with aver\u00adage house\u00adhold incomes of $93,354 is sec\u00adond to Sci\u00adence Fic\u00adtion view\u00aders in earn\u00adings. Mystery\/Suspense\/Crime<\/strong> view\u00aders draw the old\u00adest audi\u00adences in this group, but ones with plen\u00adty of dis\u00adcre\u00adtionary income. Come\u00addies<\/strong> attract the youngest audi\u00adences, but they are upward bound and earn well above their age cohort.<\/p>\nNielsen\u2019s PRIZM<\/span> Pre\u00admiere seg\u00admen\u00adta\u00adtion sys\u00adtem adds yet anoth\u00ader dimen\u00adsion to the audi\u00adences one attracts with these pro\u00adgram\u00adming for\u00admats and, by exten\u00adsion, con\u00adtent top\u00adics, regard\u00adless of medi\u00adum. List\u00aded below are the top index\u00ading seg\u00adments for the mar\u00adket and the Seat\u00adtle adults who typ\u00adi\u00adcal\u00adly view the TV<\/span> for\u00admats. (Click image to enlarge<\/em>).<\/p>\n![\"PRIZM](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/12\/Seattle-TV-Program-PRIZM-Segments.png?resize=876%2C286\")
<\/a>For more infor\u00adma\u00adtion and descrip\u00adtions beyond their titles, includ\u00ading demo\u00adgraph\u00adics and media pref\u00ader\u00adences, vis\u00adit http:\/\/bit.ly\/SeattleTVFormatSegments<\/a>.<\/p>\n
![\"Seattle](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2015\/11\/Foil-hats-watching-TV.jpg\")
<\/a>Seat\u00adtle ranks #2 for Sci-fi TV<\/span> pro\u00adgram\u00adming viewership<\/p><\/div>\n If you are what you con\u00adsume, then Seattle\u2019s TV<\/span> view\u00ading habits are total\u00adly in sync with its rep\u00adu\u00adta\u00adtion as a well-edu\u00adcat\u00aded and high-tech mecca.<\/p>\n Accord\u00ading to the most recent Nielsen Scar\u00adbor\u00adough Research Study, Seat\u00adtle-Taco\u00adma ranks first among the top 15 mar\u00adkets in the nation for propen\u00adsi\u00adty to typ\u00adi\u00adcal\u00adly watch Doc\u00adu\u00admen\u00adtaries<\/strong> and sec\u00adond for view\u00ading Sci-fi<\/strong> pro\u00adgram\u00adming. It also ranks in the top 10 for ten\u00adden\u00adcy to seek out Mystery\/Suspense\/Crime<\/strong> shows (3rd<\/sup>), Dra\u00admas <\/strong>(4th<\/sup>), Sports <\/strong>(5th<\/sup>), Real\u00adi\u00adty-Tal\u00adent <\/strong>shows (7th<\/sup>), Real\u00adi\u00adty-Adven\u00adture<\/strong> shows (8th<\/sup>) and Come\u00addies <\/strong>(8th<\/sup>).<\/strong><\/p>\n Our view\u00ading and con\u00adtent pref\u00ader\u00adences are a telling dif\u00adfer\u00aden\u00adtia\u00adtor when com\u00adpared to oth\u00ader mar\u00adkets. With\u00adin the Seat\u00adtle-Taco\u00adma mar\u00adket, doc\u00adu\u00admen\u00adtaries only rank 3rd<\/sup> among total view\u00aders who typ\u00adi\u00adcal\u00adly seek out pro\u00adgram\u00adming, and Sci\u00adence Fic\u00adtion ranks 8th<\/sup>. The nation\u00adal rank\u00ading is based on the per\u00adcent\u00adage of the mar\u00adket that typ\u00adi\u00adcal\u00adly views this pro\u00adgram\u00adming, and we sim\u00adply like these for\u00admats more. As you know, con\u00adtent is a key dri\u00adver in reach\u00ading and engag\u00ading near\u00adly every\u00adone<\/em> these days. What they typ\u00adi\u00adcal\u00adly watch is yet anoth\u00ader clue as to what to pro\u00advide as a mar\u00adketer (regard\u00adless of plat\u00adform) and where to place media and pro\u00admo\u00adtion\u00adal dol\u00adlars if you want to get their atten\u00adtion. What\u2019s more, explor\u00ading these chan\u00adnels can open doors to cap\u00adtur\u00ading oth\u00ader\u00adwise elu\u00adsive tar\u00adget prospects in new and cre\u00adative ways.<\/p>\n Equal\u00adly telling and, depend\u00ading on your per\u00adspec\u00adtive, a point of pride, is the market\u2019s cel\u00adlar posi\u00adtion in nine of the 23 pro\u00adgram\u00adming for\u00admats. West\u00adern Wash\u00ading\u00adton adults are far less like\u00adly to typ\u00adi\u00adcal\u00adly get their news and infor\u00adma\u00adtion from tele\u00advi\u00adsion news or talk shows, they appar\u00adent\u00adly pre\u00adfer their music live, their games inter\u00adac\u00adtive, and they steer away from the por\u00adtray\u00adal of life\u2019s under\u00adbel\u00adly that makes up court TV<\/span> and day\u00adtime soap operas. Final\u00adly, giv\u00aden the geek\u00adi\u00adness of the mar\u00adket, dat\u00ading is daunt\u00ading enough with\u00adout sub\u00adject\u00ading one\u00adself to the \u201creal\u00adi\u00adty\u201d of it all. Not point\u00ading any fin\u00adgers, but Atlanta and Mia\u00admi \u2013 really?<\/p>\n Could it be that urban\u00adic\u00adi\u00adty skews the results? After all, top East coast mar\u00adkets gen\u00ader\u00adal\u00adly are more com\u00adpact than those in the West and the Seat\u00adtle-Taco\u00adma DMA<\/span> com\u00adpris\u00ades near\u00adly all of West\u00adern Wash\u00ading\u00adton. The answer is, not real\u00adly. The Seat\u00adtle-Belle\u00advue-Everett Met\u00adro\u00adpol\u00adi\u00adtan Divi\u00adsion (King and Sno\u00adhomish coun\u00adties), which accounts for near\u00adly 60% of the adult pop\u00adu\u00adla\u00adtion and TV<\/span> view\u00aders in West\u00adern Wash\u00ading\u00adton, gen\u00ader\u00adal\u00adly mir\u00adrors the DMA<\/span> with one excep\u00adtion: While the Seat\u00adtle-Taco\u00adma DMA<\/span> ranks 15th<\/sup> among the top 15 mar\u00adkets for typ\u00adi\u00adcal\u00adly watch\u00ading late night talk shows (only 13% do), those at the local lev\u00adel are 21% more like\u00adly than the rest of the mar\u00adket to view this pro\u00adgram\u00adming and account for sev\u00aden in 10 of those viewers.<\/p>\n Inter\u00adest\u00ading\u00adly, the per\u00adcent\u00adage of adults who typ\u00adi\u00adcal\u00adly seek out spe\u00adcif\u00adic TV<\/span> pro\u00adgram\u00adming is fair\u00adly uni\u00adform across all age cohorts, with approx\u00adi\u00admate\u00adly 95% doing so. With only a cou\u00adple excep\u00adtions, there also isn\u2019t a lot of vari\u00adance between the top five pro\u00adgram\u00adming for\u00admats by age group, with Movies, Come\u00addies, Sports, Doc\u00adu\u00admen\u00adtaries, and Dra\u00admas top\u00adping the list in a total-view\u00ader rank\u00ading. Not sur\u00adpris\u00ading\u00adly, dif\u00adfer\u00adences do sur\u00adface when age cohorts are indexed against the total mar\u00adket adults. For the unini\u00adti\u00adat\u00aded, the index is a mea\u00adsure\u00adment of a group\u2019s propen\u00adsi\u00adty to dis\u00adplay a par\u00adtic\u00adu\u00adlar behav\u00adior. A score of 100 indi\u00adcates \u201caver\u00adage\u201d propen\u00adsi\u00adty, in this case, to have an affin\u00adi\u00adty for a par\u00adtic\u00adu\u00adlar type of pro\u00adgram\u00adming. Sta\u00adtis\u00adti\u00adcal\u00adly, dif\u00adfer\u00adences are sig\u00adnif\u00adi\u00adcant (read: action\u00adable) when the index is 120 or high\u00ader (it\u2019s a defin\u00ading trait) or 80 and low\u00ader (extreme aver\u00adsion). To illus\u00adtrate, Mil\u00adlen\u00adni\u00adals are 73% more like\u00adly to typ\u00adi\u00adcal\u00adly seek out Music Video pro\u00adgram\u00adming (index 173), and 53% less like\u00adly to seek out Local Evening News (index 47) when com\u00adpared to total mar\u00adket adults.<\/p>\n The table below focus\u00ades on the pro\u00adgram\u00adming choic\u00ades the mar\u00adket grav\u00adi\u00adtates toward more than oth\u00ader mar\u00adkets and breaks out the demo\u00adgraph\u00adic pro\u00adfiles at the piv\u00adotal King and Sno\u00adhomish coun\u00adties met\u00adro\u00adpol\u00adi\u00adtan mar\u00adket level.<\/p>\n Nielsen\u2019s PRIZM<\/span> Pre\u00admiere seg\u00admen\u00adta\u00adtion sys\u00adtem adds yet anoth\u00ader dimen\u00adsion to the audi\u00adences one attracts with these pro\u00adgram\u00adming for\u00admats and, by exten\u00adsion, con\u00adtent top\u00adics, regard\u00adless of medi\u00adum. List\u00aded below are the top index\u00ading seg\u00adments for the mar\u00adket and the Seat\u00adtle adults who typ\u00adi\u00adcal\u00adly view the TV<\/span> for\u00admats. (Click image to enlarge<\/em>).<\/p>\nWe are what we watch<\/h3>\n
\nDoc\u00adu\u00admen\u00adtaries seems a no-brain\u00ader for this lib\u00ader\u00adal and high\u00adly edu\u00adcat\u00aded core mar\u00adket. The cor\u00adre\u00adla\u00adtion of sci-fi fan\u00addom with our techie pop\u00adu\u00adla\u00adtion also should be of no sur\u00adprise, as there is more than enough anec\u00addo\u00adtal evi\u00addence out there to sup\u00adport that techies rank very high among the legions of Trekkies, not to men\u00adtion that techie extra\u00ador\u00addi\u00adnaire, Paul Allen, ded\u00adi\u00adcat\u00aded an entire sec\u00adtion of the Expe\u00adri\u00adence Music Project Muse\u00adum to the \u201cInfi\u00adnite Worlds of Sci\u00adence Fic\u00adtion<\/a>\u201d (and anoth\u00ader sec\u00adtion to the first ever Hel\u00adlo Kit\u00adty<\/a> Exhib\u00adit, but we\u2019ll save that for anoth\u00ader time). The annu\u00adal throng of 80,000+ cos\u00adplay\u00aders who attend the (soon-to-be) four-day Emer\u00adald City Comic\u00adCon <\/a>\u2013 fea\u00adtur\u00ading every\u00adthing from super\u00adheroes and space adven\u00adtur\u00aders to steam\u00adpunk devo\u00adtees \u2013 add an equal\u00adly inter\u00adest\u00ading dimen\u00adsion to these results. It also may help explain the market\u2019s high rank\u00ading for Mystery\/Suspense\/Crime show viewing.<\/p>\n<\/a>Define and capture Seattle\u2019s elusive audiences<\/h3>\nDoes age impact Seattle\u2019s TV<\/span> programming choices?<\/h3>\n
<\/a>For the most part, favored pro\u00adgram\u00adming, as well as aver\u00adsions, tend to fit with life stages: kids pro\u00adgram\u00adming tops the list among those of child-rear\u00ading ages and is the bot\u00adtom for those who aren\u2019t. No sur\u00adprise, the market\u2019s amaze\u00adment with the super\u00adnat\u00adur\u00adal does not extend to reli\u00adgion. Its rank\u00ading as the third least <\/em>reli\u00adgious in the nation<\/a> (behind #1 Port\u00adland and #2 Tam\u00adpa), seems to hold true in view\u00ading pref\u00ader\u00adences\u2026 at least until one gets old enough to begin pon\u00adder\u00ading life\u2019s end!<\/p>\n<\/a>You will note that Sci\u00adence Fic\u00adtion<\/strong> afi\u00adciona\u00addos are pre\u00addom\u00adi\u00adnant\u00adly male, younger and bet\u00adter edu\u00adcat\u00aded than the gen\u00ader\u00adal mar\u00adket and have plen\u00adty of dis\u00adcre\u00adtionary income. Sports<\/strong> enthu\u00adsi\u00adasts also are male, a bit old\u00ader and upscale home\u00adown\u00aders. You\u2019ll find pre\u00addom\u00adi\u00adnant\u00adly female audi\u00adences watch Real\u00adi\u00adty \u2013 Tal\u00adent<\/strong> shows. They are upscale and show the high\u00adest per\u00adcent\u00adage of the pro\u00adfiled for\u00admats to work in white-col\u00adlar jobs and have chil\u00addren in the house\u00adhold \u2013 a marketer\u2019s dream! Also upscale, fam\u00adi\u00adly-ori\u00adent\u00aded and attract\u00ading both gen\u00adders are Real\u00adi\u00adty \u2013 Adven\u00adture<\/strong> shows. Dra\u00admas<\/strong> attracts the high\u00adest per\u00adcent\u00adage of col\u00adlege grad\u00adu\u00adates and, with aver\u00adage house\u00adhold incomes of $93,354 is sec\u00adond to Sci\u00adence Fic\u00adtion view\u00aders in earn\u00adings. Mystery\/Suspense\/Crime<\/strong> view\u00aders draw the old\u00adest audi\u00adences in this group, but ones with plen\u00adty of dis\u00adcre\u00adtionary income. Come\u00addies<\/strong> attract the youngest audi\u00adences, but they are upward bound and earn well above their age cohort.<\/p>\n<\/a>For more infor\u00adma\u00adtion and descrip\u00adtions beyond their titles, includ\u00ading demo\u00adgraph\u00adics and media pref\u00ader\u00adences, vis\u00adit http:\/\/bit.ly\/SeattleTVFormatSegments<\/a>.<\/p>\n