WSJ<\/span> arti\u00adcle<\/a>, a for\u00admer A\u2011B senior mar\u00adket\u00ading exec\u00adu\u00adtive express\u00ades con\u00adcern about the mar\u00adket\u00ading about-face. He thinks the new approach will alien\u00adate core drinkers to the point that they will say, \u201cThat\u2019s not my Bud\u00adweis\u00ader any\u00admore.\u201d And I tend to agree. In mak\u00ader-move\u00adment cen\u00adtric Seat\u00adtle, from brews to dis\u00adtil\u00adleries, near\u00adly eight in 10 Seat\u00adtle Bud drinkers are male. Four in 10 are ages 50\u201369, but the next high\u00adest con\u00adsumer-age seg\u00adment is ages 18\u201334 (at 29%, with 16% ages 21\u201329), so the cur\u00adrent mes\u00adsag\u00ading isn\u2019t total\u00adly lost on the younger demos. Eight in 10 haven\u2019t grad\u00adu\u00adat\u00aded from col\u00adlege and few\u00ader than one in 10 cur\u00adrent\u00adly is a stu\u00addent. Slight\u00adly more than half are unem\u00adployed (includ\u00ading retirees). Does that sound like a com\u00adple\u00admen\u00adtary Food\u00adie pro\u00adfile to you? And by going in this direc\u00adtion, isn\u2019t Bud tak\u00ading on yet anoth\u00ader com\u00adpeti\u00adtor in wine?<\/p>\nBudweiser\u2019s web\u00adsite claims the Clydes\u00addales, which have been a hall\u00admark of the brand since 1933, \u201care the liv\u00ading embod\u00adi\u00adment of America\u2019s great indus\u00adtri\u00adal spir\u00adit.\u201d That spir\u00adit has been miss\u00ading from most Mil\u00adlen\u00adni\u00adals\u2019 life expe\u00adri\u00adence, so maybe it is time to move on to zom\u00adbie real\u00adi\u00adties. Yet, I can\u2019t help but feel this mar\u00adket\u00ading move is chang\u00ading hors\u00ades mid\u00adstream, and we all know how that turns out.<\/p>\n
Seat\u00adtle data source: 2014 Nielsen Scar\u00adbor\u00adough Report, Release 2
\n<\/em><\/p>\n\u2666 \u2666 \u2666 \u2666 \u2666 \u2666 <\/span><\/p>\nSeat\u00adtle Media Maven is open to your sug\u00adges\u00adtions for con\u00adtent and always wel\u00adcomes tips, feed\u00adback, ques\u00adtions \u2013 what\u00adever is on your mind about the Seat\u00adtle mar\u00adket and the media that serve it! Use the Com\u00adments box below or email us at seattlemediamaven@seattletimes.com.<\/address>\n","protected":false},"excerpt":{"rendered":"All tapped out Bud\u00adweis\u00ader is los\u00ading its mar\u00adket share among 21\u201327-year-old Mil\u00adlen\u00adni\u00adals and its place on bar-tap line up to craft brews in many mar\u00adkets. Accord\u00ading to a recent Wall Street Jour\u00adnal arti\u00adcle, some 44% of these cov\u00adet\u00aded drinkers have nev\u00ader tried Bud\u00adweis\u00ader. Bud Light took the top tap in Anheuser-Busch InBev NV<\/span>\u2019s prod\u00aduct line-up\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[21,18,81,336,29],"tags":[410,416,411,414,419,418,420,413,415,72,417,412],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-beverages","category-consumer-behavior","category-demographics","category-media-planning-and-buying","category-purchasing-behavior","tag-alcoholic-beverages","tag-anheuser-busch-inbev-nv","tag-budweiser","tag-cash-cash","tag-clydesdale-horses","tag-hard-cider","tag-jay-z","tag-made-in-america-festival","tag-national-beer-wholesalers-association","tag-seattle","tag-whiskey","tag-zombies"],"jetpack_publicize_connections":[],"yoast_head":"\nHoliday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market - SeattleMediaMaven<\/title>\n<meta name=\"description\" content=\"In an attempt to win over 20-somethings, Budweiser is putting the iconic Clydesdales out to pasture in favor of Jay Z, zombies and raves. 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![\"Budweiser](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/11\/Zombie-Clydesdales1.gif\")
<\/a><\/p>\n